Here at ID Packaging, we’re all about customer experience. We guide our clients each step along the way to creating effective, branded materials so we know the importance of customer interaction with your packaging choices. Read on to see our top tips on how to...
If you’re looking for ways to revamp your business packaging then read on. If you’re a newbie to packaging, the same applies. Wherever you are on your business journey there’s always room for growth and improvement when it comes to branding. In this post, we...
Package design can make or break the success of your business. Seem a little dramatic? Well, think of it like this: Tesco tout their wares in blue and white, Nike have a great big tick (get it…?) against their marketing strategy, and who doesn’t instantly...
Standing out from the crowd is essential when it comes to your business’ food packaging design. Not only is it an effective way of getting customers to sit up and pay attention to your brand, it’ll help imprint the product in their minds and have...
We should all know by now that sustainability of the materials we use is good for the planet, but did you that know going green could pay just as great dividends to your wallet? When it comes to ideas for generating better business we know...
Money is tight these days, there’s no doubt about that. With currency markets uncertain and Brexit posing a question mark over the future of the UK, it’s more important than ever to keep a keen eye on budgets and make savings wherever you can. For...
What’s your brand identity? If you can’t answer the question in less than five words, you could be doing it all wrong. People think that branding is for the big-players, the multi-national companies with thousands to splurge on marketing consultancy and audience testing. Wrong. Even...
Branding is everything. Your product could be truly top-notch, the best of the bunch, winner by a country-mile… but without branding, who’s going to know about it? Without it being your business that’s associated with the tastiest food or the best buys, then all of...
It’s almost time for the event of the year! The UKs biggest event in the food sector, the Takeaway & Innovation Expo, is going to be happening at London’s ExCeL on the 27th and 28th. We can’t wait! We had a brilliant time last year...
This week we want to talk subversion. It’s not as serious as it sounds, trust us. Thinking outside the (literal) box is taking the packaging industry by storm and a few blogs ago we told you about Greenbox and their super cool convertible containers for...